"And I can’t over-emphasize the passion of the Kickstarter Comics community," Leckert adds, "which is filled with writers, readers, and artists who are just tirelessly working to uplift one another all the time." "Comics has always had a strong DIY spirit, and concepts like crowdfunding and self-publishing have much less stigma here than in, say, traditional book publishing." "I think there are two main reasons for this: the savviness and originality of Kickstarter comics creators and the support and dedication of Kickstarter Comics backers," Leckert tells Popverse. And even with the Sanderson project, Kickstarter comics projects still have a 29% higher success rate. That's only $109,464 more than 'just' the Kickstarter comics section on its own. With that hulking number, the Kickstarter comics for Q1 2022 pales in comparison.īut if you factor out that $41.7 million anomalous project, Kickstarter publishing still did quite well - $5.507 million. So how does that compare with Kickstarter publishing as a whole? Well, there's an elephant in the room - Brandon Sanderson's $41.7 million dollar crowdfunding campaign for four new prose novels. "In the runup to San Diego Comic Con, I happen to know that a handful of indie comics publishers are gearing up to launch some very exciting campaigns (stay tuned for those!)." How so Kickstarter comics projects compare with Kickstarter publishing projects in general?
"I’ve seen a proliferation of fantasy projects lately, particularly drawing on things like mythology, history, and magick," Kickstarter's Leckert says of recent trends. Arsene Lupin, Gentleman Thief ($101,207).Kolchak: The Night Stalker – 50th Anniversary graphic novel ($112,506).Kamen America, Volume 5 and Omnibus ($143,468).Vampire Hunter D: Message from Mars - Graphic Novel ($445,205).Top 10 Kickstarter comic projects of Q1 2022 The company tells Popverse that 38% of all comic creators on Kickstarter end up running a second campaign with 12 months of the first.
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So they're learning how to do more and do better, and also building an audience on the Kickstarter platform. What many of them have in common is that the top-funded Kickstarter comics campaigns of Q1 2022 are by those who have done a Kickstarter campaign before. So what were the big Kickstarter comics projects of Q1 2022? A mixture of action, comedy, and fantasy - some being new comics, some being printed editions of webcomics, and one being an illustrated novel. That goosed the success rate from 74% to 81%. Q1, can make a much bigger difference than that to our quarterly numbers."Ĭomparing the two quarters, there were 22 fewer Kickstarter comics project launched in Q1 2022 - but there were 22 more successful Kickstarter projects in Q1 2022 compared to Q1 2021. "One fewer BOOM! Studios or Lorenzo Etherington or Brian Pullido campaign, or even one that happens in Q2 vs. "In the scheme of things, I’d say that’s not a huge disparity, and that there’s not much to read into it for the category as a whole," Kickstarter's director of publishing & comics outreach Oriana Leckert told Popverse earlier this week.
I’m told they have more deals in the works, so we’ll see if it catches on.2021 was the strongest year ever for Kickstarter's comics and publishing projects, but how is 2022 shaping up? It seems to be starting close to the same as last year, give or take an anomalous huge project.Īccording to data provided to Popverse by Kickstarter, the first quarter of 2022 is down less than $100,000 from this same time period in 2021 - which included the $804,018 BOOM! Studios crowdfunding campaign for the hardcover collections of its Mighty Morphin Power Rangers comics. “This is an excellent model to attract new readers to our comics and to comics in general.”įarrago has been in beta for four months, which they stress test the reader experience and trackable ad counts.
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“We believe making a large set of great comics and graphic novels free and easy to find in one place helps eliminate the entry barrier to a medium that everyone can (and once did) enjoy.” Matt Lieberman, Chief Devolopment Officer and Co-founder of Farrago Comics, added “The 10 comics IDW picked as their first to offer on Farrago add a veritable super sampler to our catalog, sure to delight newcomers and aficionados alike.”Īccording to IDW’s VP Digital Publishing & Business Development, Jeff Webber, they’re eager to test this model. “We are thrilled to team up with such a mighty force in the comics universe as IDW, ” says Martin Fleischmann, CEO and Co-founder of Farrago Comics in a statement.
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